Designer & builder.
Designer & builder
Curious about how products work —
and how AI changes the craft without replacing judgment.
Design systems humans use. Specs agents can parse. Same craft, two surfaces.
I’m a senior product designer with 8+ years shipping marketplace, SaaS, and design-system work — Homelike, ayoba, PortAventura, Reental, Bikiot, CaixaBank (fintech).
I write product decisions so they survive handoff — into Figma, Storybook, MCP, and markdown agents can read. 8+ years: marketplace, SaaS, systems, fintech (CaixaBank).
Lately I design with AI in the loop: Cursor, Claude Code, MCP. Side projects like Timeitt are how I pressure-test that. Client and product work is still where metrics live.
Stack in the loop: Cursor · Claude Code · Figma MCP. Timeitt is the live sandbox. PortAventura MCP → Storybook is the production proof. Metrics still decide what ships.
Working remotely from Lleida, Spain.
location: ES · remote
Experience
- PortAventura World 2025–26 Senior Product Designer
- Productea (Product Design Agency) 2024– Senior Product Designer
- Reental 2024–26 Senior Product Designer · conducted the rebrand
- Bikiot 2024–25 Founding Designer / Product Design and Brand
- Homelike 2023–24 Senior Product Designer
- ayoba · XpertAI 2021–23 Senior Product Designer
- Eunoia Digital · CaixaBank 2018–21 Product Designer
- Metalyfe 2017–18 Product Designer
Selected work
-
PortAventuraWorld: Increasing Kiosk/App revenue + AI innovations
We increased kiosk and in-app revenue while shipping AI into the design-to-production loop: MCP from Figma design system to Storybook branch previews. Exact figures stay off the page (confidentiality). Engineering reviewed live components in PR context: fewer handoff gaps, faster builds.
Outcome: increased kiosk/app revenue (figures confidential). Pipeline: Figma DS → MCP → Storybook Design branch PRs. AI in the handoff path; metrics still decide what ships.
Ask for walkthrough → -
Bikiot: Digital passport for your bicycle
Founding Designer — 0→1 product and brand. Ownership proof, QR passport, service history on the record. Built for riders who need the bike’s story to travel with it.
Founding Designer / 0→1. Product + brand for digital bike passport (ownership · QR · maintenance record). Live product surface: bikiot.com.
Ask for walkthrough →
-
Timeitt
Save links from X, Reddit, Substack, Instagram. Timeitt turns them into a session: Stories you can skim or listen to, plus a Claude summary of what’s waiting. Solo-built with Cursor. Live product for pressure-testing AI-assisted design end to end.
View live →
-
Timeitt
Save links from X, Reddit, Substack, Instagram. Timeitt turns the pile into a session: Stories you can skim or listen to, plus a Claude summary of what’s waiting. Built with Cursor. AI in the product, and in how it was made.
View live →
-
Homelike
Search redesigned into one view. A/B on 50% of traffic: support tickets down ~20%, search-to-secured bookings up. Also led the brand redesign for B2B / business-travel. Marketplace UX under time pressure.
View case →
-
ayoba
Unified design system across Android, iOS, and PWA for MTN’s Africa super-app — consistency at continent scale.
Ask for walkthrough → -
AI in the loop
Daily stack: Cursor, Claude Code, Figma MCP. Token health audits at Reental. SESSION-MEMORY patterns for long agent sessions. Judgment stays mine.
Talk tools →
Sneakers
Sneakers are one of my longest-running design obsessions — silhouette, materials, colorways, the story behind a drop. Same eye I bring to product: details have to earn their place.
That’s why the pointer is an Air Jordan 1 Low OG x Travis Scott ‘Reverse Mocha’. Not a random cursor. A quiet signature for anyone who looks twice — and a reminder that craft lives outside Figma too.
Personal system note: sneakers = long-running craft obsession (silhouette · material · colorway · drop narrative). Same taste filter as product work.
cursor: air-jordan-1-low-og-x-travis-scott-reverse-mocha — intentional signature, not decoration. Notice the toes; that’s the hotspot.
About
Family, friends, sports, and freedom — that’s what I fight for. Design is how I pay attention.
AI is how I move. Judgment and metrics are what I own.
Design is attention. AI is leverage. Markdown, tokens, and MCP are how judgment travels into systems without getting lost in a slide deck.
This toggle isn’t a gimmick — it’s the job: product for humans, specs for the agents and engineers who ship with you.
